A few months ago, I wrote about how many higher education marketers need to become better educated in the basics of online marketing if they wanted to truly reach their audience. Fortunately for higher education, the eduWeb Conference also recognizes this need. I attended as an expert panelist and my agency exhibited, during which we asked attendees to complete a lengthy survey about their online marketing plans and challenges. The majority of respondents (66.7 percent) target their online marketing efforts toward undergraduates. Here are our survey results...
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